One of the most popular Italian brands that specializes in luxury items was founded by the Greek Sotirios Boulgaris, who left his motherland and started to search for a new life gradually moving to Italy, where the history of his business has begun.
When Mr. Boulgaris moved to Rome, he immediately opened his own boutique in Via Sistina street, it was the day of opening of this shop that was considered to be the initial stage of the success of original wrist Bvlgari watches and it was possible to buy them immediately, this occasion happened in 1884. Since the first days of its existence the brand has positioned itself as “a vendor of luxury and sweet life” to every its client, Boulgaris was selling rare and precious antiques in his shop as well as luxurious jewelry, which was considered a real masterpiece then. In 1910 being familiar to many residents of the city and tourists boutique changes its address, it moves to Via dei CondottI street, where it is located today as well. The founder of the brand, in order to attract English-speaking public, calls his creation «Old Curiosity Shop», but in 1910 already Boulgaris decided to concentrate all the attention on the sale of jewelry and the name passed into oblivion.
After the death of the owner in 1934 his business was headed by his sons, who expanded and popularized their business all over the world. In the 60s the jewelry made of precious metals from Bvlgari became a desire number one among the most renowned and entitled Hollywood and European actors. In the 70s the boutiques of the brand were opened in Geneva, Paris, New York. In the 80s the owners of the company decided to diversify their family business and got interested in watch business. During these years a Bvlgari manufacture was opened in Neuchâtel and received a name Bulgari Haute Horlogerie. Having used the experience of the Swiss masters and its passion for luxury the brand released luxurious, jewelry accurate and technically perfect watch collections, which have united both hot Italian character and gloss and Swiss accuracy, laconism and quality. Today it is not a problem to buy luxurious Bvlgari watches with warranty and shipping as the workers of the “watch department” of the family business develop firm calibers, produce also models based on the checked by years watch mechanisms in unique designer’s cover.
The most popular collection is BVLGARI BVLGARI Collection, which is represented with men and women models, made of precious metals, encrusted with diamonds for lovely ladies and laconic, but luxurious for brave and successful men. Today it is not difficult to buy genuine Bvlgari watches the price for which is affordable for many people and the Octo by Gerald Genta Collection is incredibly popular; it is represented with watches the dial of which is put into an extraordinary form of the case, they are equipped with the automatic oscillator, the function of date change and the strap made of alligator skin and the capability to work even at the depth of 100 meters. Daniel Roth is one of the most luxurious and high class collections, completely made of precious stones and expensive materials. Diagono Collection represents authentic Bvlgari watches the price for which is affordable for anyone, which are designed in casual style, waterproof, durable, resistant to aggressive conditions and stylish. B.zero1 collection was created especially for a thin wrist of the confident and successful lady, whose watches aim at emphasizing her individuality. The peculiarity of this collection is a thin strap and a huge round dial.